Aris Vrakas

Aris Vrakas is the Founder & CEO of RankBee, the AI-powered platform pioneering Generative AI Optimisation (GAIO) – helping brands get discovered and cited by AI answer engines like ChatGPT, Perplexity, and Google’s AI Overviews. With over 20 years of enterprise search experience, Aris spent 6 years as Global Head of SEO at Amazon, where he built the world’s first automated marketing channel programme and contributed to over £23B in revenue impact. Before Amazon, he scaled Sportingbet.com’s SEO to $60M+ in annual revenue, and has also held senior growth roles at Skyscanner, Orbitz WW (Expedia) and Change.org. Today, Aris is at the frontier of AI search — having reverse-engineered how large language models select and cite answers, and helped companies grow their ChatGPT brand visibility using content.