AffPapa Conference Madrid 2026 | iGaming Conference
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Connecting iGAMING affiliates operators and B2B providers
AFFPAPA CONFERENCE MADRID AFFPAPA CONFERENCE MADRID

AFFPAPA CONFERENCE MADRID

AFFPAPA CONFERENCE MADRID

AffPapa Conference is moving from Malaga to Madrid.

With the event expanding into a larger iGaming conference, Madrid provides the ideal space and international connectivity to support its continued growth within the global iGaming industry.

After two successful editions in Málaga, the event is moving to Madrid and will take place at Novotel Madrid Center on May 18-20, offering a larger venue and expanded capacity. The 2026 edition will welcome 1,500+ affiliates, operators, and B2B providers for two full days of affiliate-focused networking in Spain’s capital.

Join us in Madrid for the biggest edition of AffPapa Conference yet.

1,500+ ATTENDEES
40% AFFILIATES
40% OPERATORS
20% B2B
WHAT’S THE AGENDA WHAT’S THE AGENDA

WHAT’S THE AGENDA

Day 1 May 18
Day 2 May 19
Day 3 May 20
08:00 - 10:00
Registration Required

Start your day with a morning run with Shahar Attias, organized by The Walking Spread and Hybrid Interaction. Check the full route of the morning run here.

Register
14:30 - 17:30
Registration Required

Kick off the AffPapa Conference with a padel session, combining competition, great vibes, and networking.

Register
15:00 - 18:00
Registration Required

An exclusive guided tour of the Santiago Bernabéu, organized by AffPapa Conference, including access to the Real Madrid Museum.

Register
19:00 - 24:00

Opening Networking Event

Kick off AffPapa Conference Madrid with evening drinks and networking before the conference begins. This event will take place at Teatro Magno Club, C. de Cedaceros 7, Madrid.

09:00 - 10:00

Badge Collection

On-site registration and badge collection for conference attendees at Novotel Madrid Center, the official venue of AffPapa Conference Madrid 2026.

10:00 - 10:30

Doors Open & Welcome from AffPapa Conference

A short welcome from the AffPapa Conference team, setting the tone for the day and outlining what’s ahead.

10:30 - 11:10

Top-level insights on building scalable structures, making smarter executive decisions, and staying competitive in saturated and fast-moving markets.

Richard Dennys Moderator Richard Dennys Game Lounge
Vahe Khalatyan Vahe Khalatyan PartnerMatrix
Martins Lasmanis Martins Lasmanis Media 24
Dinara Pogodina Dinara Pogodina Notix.Games
Clint Griscti Clint Griscti apidae Digital
11:10 - 11:50

The Future of Operator-Affiliate Partnerships

A forward-looking discussion on trust, performance models, and how partnerships must evolve to stay profitable and sustainable.

Nugzar Ramishvili Moderator Nugzar Ramishvili Wayzen
Nikoleta Hristova Nikoleta Hristova VegasLegends
Havard Lehn Havard Lehn Nordic.Partners
Nemanja Lazarevic Nemanja Lazarevic Teamwork
Gjorgje Ristikj Gjorgje Ristikj LinkDataMedia
Armin Aganovic Armin Aganovic Joelsson Media
11:50 - 12:30

Mexico: Reaching Market Maturity, or More to Go?

An honest look at Mexico’s growth curve, regulatory environment, and whether the market has peaked or is just getting started.

Samantha Asensi Moderator Samantha Asensi
Rosa Ochoa Rosa Ochoa Blue Global Gaming
Carlos Sánchez Carlos Sánchez TipsterChat
Lucas Lebleu Lucas Lebleu Blue Bull
Ruben Guillem Ruben Guillem Entourage Sport & Entertainment
Aviv Sher Aviv Sher Codere Online
12:00 - 12:40

Speed-Dating Session #1

Quick, structured one-to-one meetings for affiliates and operators.

12:30 - 13:10

From Algorithms to Advantage: How AI Is Reshaping Acquisition, Retention, and Risk in iGaming

How AI tools are transforming player targeting, lifecycle management, fraud detection, and smarter decision-making.

Viorel Stan Moderator Viorel Stan GSH Online Media SRL
Shahar Attias Shahar Attias Hybrid Interaction
Assaf Stieglitz Assaf Stieglitz YZFOX OU
Julia Logan Julia Logan AICT Media
Efe Baysal Efe Baysal Match2One
Frederico Camara Frederico Camara Alts Digital / Aposta Legal
13:10 - 14:10

Lunch Break

Serving complimentary lunch, drinks, and local beer.

13:40 - 14:20

The Tech Behind the Traffic: Next-Generation Affiliate Platforms Driving Scalable Growth

A deep dive into the platforms, tracking systems, and automation tools powering serious affiliate growth.

Havard Lehn Moderator Havard Lehn Nordic.Partners
Adam Rowley Adam Rowley RavenTrack
Brendon Spiteri Brendon Spiteri Routy
Artem Butov Artem Butov Marksel Ltd
Mukul Kaushik Mukul Kaushik Affnook by Trackier
John Wright John Wright StatsDrone
Vladyslav Bondarenko Vladyslav Bondarenko ReferOn
14:00 - 14:40

Speed-Dating Session #2

Quick, structured one-to-one meetings for affiliates and operators.

14:20 - 15:00

Exploring how operators can enter markets faster, reduce risk, and scale efficiently using modern white-label and turnkey solutions.

Artak Ashkhatoyan Moderator Artak Ashkhatoyan Totogaming
Alena Tsuranova Alena Tsuranova Megafair games
Nugzar Ramishvili Nugzar Ramishvili Wayzen
Jeff Letlat Jeff Letlat Anakatech Group
Jenny Ramstedt Jenny Ramstedt TESTA
15:00 - 15:40

Likes, Leads & Loyalty: Mastering Social Media in a Highly Regulated Gaming Landscape

How to build compliant, engaging social strategies that convert attention into long-term player value.

Vitaly Balakhonov Moderator Vitaly Balakhonov GEARRRR.Agency
Beyza Orazova Beyza Orazova Aleph Group
Alexandra Voronetskaya Alexandra Voronetskaya Slotegrator
Irina Veselkova Irina Veselkova Endorphina
Julia Brzezinska Julia Brzezinska All-in Global
John Hunter John Hunter Place Bet
15:40 - 16:20

Beyond 2030: The Technologies, Markets, and Models That Will Define iGaming’s Next Decade

Predictions, emerging technologies, and structural shifts that will shape the industry over the next 5 to 10 years.

Rosa Ochoa Moderator Rosa Ochoa Blue Global Gaming
Ivana Milosev Ivana Milosev Fan Rating
Bartek Borkowski Bartek Borkowski createIT
Irene Hernández Irene Hernández Gataca
Iana Shulga Iana Shulga Semscale
Filippo Anzalone Filippo Anzalone InteractiveAI
16:00 - 16:40

Speed-Dating Session #3

Quick, structured one-to-one meetings for affiliates and operators.

16:20 - 17:00

Breaking down revenue models, hidden costs, and how to build partnerships that are fair, transparent, and performance-driven.

Armin Aganovic Moderator Armin Aganovic Joelsson Media
Andre Machado Andre Machado Clever Advertising
Aleksandar Dašić Aleksandar Dašić Bragg
Vitalii Zalievskyi Vitalii Zalievskyi Ebaka Games
Tamara Tsanava Tamara Tsanava Bet25
Denitsa Hadzhiivanova Denitsa Hadzhiivanova Blockbuster Partners
Aleksandar Brajkovski Aleksandar Brajkovski Place Bet
17:00 - 17:40

Gen Z & Gen Alpha: Designing Products For the Next Player Generation

Understanding new player behaviors, digital habits, and how product design must adapt for younger audiences.

Thomas Carvalhaes Moderator Thomas Carvalhaes TC advisors
Filip	Koubek Filip Koubek Match Hype
Natalia Roitonen Natalia Roitonen XtendedGaming
Laura Gago Laura Gago Betandeal
Artak Ashkhatoyan Artak Ashkhatoyan Totogaming
Henk Wolff Henk Wolff iGaming Consultancy
19:00 - 24:00

Networking Party by iGaming Club

iGaming Club’s exclusive networking party bringing industry leaders together for drinks, conversations, and energy. The event will take place at La Reserva Club, C. del Príncipe 12, Madrid.

10:00 - 10:40

Who's really responsible for Gaming? (Responsible Gambling)

A candid conversation about accountability, player protection, compliance, and where responsibility truly lies.

Šimon Vincze Moderator Šimon Vincze Casino Guru
Lars Kollind Lars Kollind VeliTech
Darina Nikolina Darina Nikolina Rocks Partners
Catie Di Stefano Catie Di Stefano Founder, Campaign Discovery System
10:40 - 11:20

Spanish Market Regulations in iGaming

An overview of Spain’s regulatory framework, compliance challenges, and what businesses must know to operate successfully.

Santiago Asensi Moderator Santiago Asensi Asensi Abogados
Jeff Letlat Jeff Letlat Anakatech Group
Alma Meglič Alma Meglič Raw iGaming
Aviv Sher Aviv Sher Codere Online
EUGENIO ÁLVAREZ FERNÁNDEZ EUGENIO ÁLVAREZ FERNÁNDEZ Directorate General of Gambling Regulation
11:00 - 12:00

A hands-on workshop for iGaming experts who want practical ways to use AI and automation to improve workflows, reduce repetitive work, and drive real operational results.

Register
11:20 - 12:00

The Present and the Future of iGaming

A strategic look at current market realities and where innovation, regulation, and player behavior are heading next.

Shahar Attias Moderator Shahar Attias Hybrid Interaction
Vitalii Smoliarenko Vitalii Smoliarenko Zenith
Seda Mkhitaryan Seda Mkhitaryan RegTechFlow
Kamen Zahariev Kamen Zahariev The Dealmachines LTD 
Jeremy Castillo Jeremy Castillo AFFNOOK
Oleksandr Omelianovych Oleksandr Omelianovych DEPHOUSE
12:00 - 12:40

Speed-Dating Session #1

Quick, structured one-to-one meetings for affiliates and operators.

12:00 - 12:40

Global Gambling Regulations and the Road to Compliance-Led Growth

How navigating complex global regulations can become a competitive advantage rather than a limitation.

Jenny Ramstedt Moderator Jenny Ramstedt TESTA
Tetiana Lukiianiuk Tetiana Lukiianiuk Amigo Gaming
Irene Hernández Irene Hernández Gataca
Seda Mkhitaryan Seda Mkhitaryan RegTechFlow
Yana Bondarenko Yana Bondarenko Barbara Bang
Reuben Portanier Reuben Portanier GTG
12:40 - 13:20

NFTs, Crypto & Blockchain: What Actually Matters

Cutting through the hype to explore practical blockchain applications that create real value in gaming.

Mark Grech Moderator Mark Grech ProdMark 365
Amedeo Mangili Amedeo Mangili Fan Rating
Eran Shay Eran Shay BENEFIT BUSINESS SOLUTIONS LTD
Ricardo Terrinha Ricardo Terrinha Alts Digital
13:20 - 14:20

Lunch Break

Serving complimentary lunch and refreshments.

13:50 - 14:30

A powerful discussion on leadership, diversity, and how women are shaping the future of the industry.

Liga Tarasova Moderator Liga Tarasova PRace
Diana Larina Diana Larina Evoplay
Ayelet Mamo Shay Ayelet Mamo Shay BENEFIT BUSINESS SOLUTIONS LTD
Marharyta Yerina Marharyta Yerina ELA Games
Valentina Bagniya Valentina Bagniya SOFTSWISS
Roberta Nicholls Roberta Nicholls Openbox Gaming
14:30 - 15:10

Buy the Traffic or Build the Brand? Paid Media vs Organic Strategies in iGaming

A tactical comparison of paid acquisition versus long-term brand building, and how to balance both for sustainable growth.

Brendon Spiteri Moderator Brendon Spiteri Routy
Aleksandar Dašić Aleksandar Dašić Bragg
Emma-Elizabeth Byrne Emma-Elizabeth Byrne Gentoo Media
Txema Hermoso Txema Hermoso Doctor Seo
Vitaly Balakhonov Vitaly Balakhonov GEARRRR.Agency
Andrew Moore Andrew Moore Socialtrend
15:00 - 15:40

Speed-Dating Session #2

Quick, structured one-to-one meetings for affiliates and operators.

15:10 - 15:50

Cards on the Table: Why Poker Is Back-and What It Means for the Next Generation of Players

Examining poker’s resurgence, evolving player demographics, and new opportunities for operators and affiliates.

Line Ho Young Peteri Moderator Line Ho Young Peteri ATFX
Dmitry Starostenkov Dmitry Starostenkov Evenbet Gaming
Henk Wolff Henk Wolff iGaming Consultancy
15:50 - 16:30

LATAM Rising: Unlocking the Fastest-Growing iGaming Opportunity in the World

Insights into LATAM’s explosive growth, key markets, and how to enter and scale successfully in the region.

Eddie Morales Eddie Morales ZENITH
Thomas Carvalhaes Thomas Carvalhaes TC advisors
Yana Bondarenko Yana Bondarenko Barbara Bang
Andrew Moore Andrew Moore Socialtrend
Konstantinos Kafkalias Konstantinos Kafkalias Propellerads
16:00 - 16:40

Speed-Dating Session #3

Quick, structured one-to-one meetings for affiliates and operators.

16:30 - 17:10

Beyond Keywords: The New Era of Search Strategy for iGaming Brands SEO

How SEO is evolving beyond basic keywords into authority, intent, and multi-channel search strategies.

Julia Logan Moderator Julia Logan AICT Media
Darko Ivanoski Darko Ivanoski Gentoo Media
Milan Novaković Milan Novaković HIREQUARTERS
Aleksei Trudov Aleksei Trudov Self-Employed
Martin Calvert Martin Calvert ICS-digital
Emma-Elizabeth Byrne Emma-Elizabeth Byrne Gentoo Media
Ksenia Gaikova Ksenia Gaikova Alfaleads Network
17:10 - 17:50

Acquisition: Key Questions for Affiliates and Operators

A practical breakdown of the critical metrics, models, and strategic questions that drive profitable acquisition.

Daniel Shannon Moderator Daniel Shannon Betable
Beyza Orazova Beyza Orazova Aleph Group
Tamara Tsanava Tamara Tsanava Bet25
Line Ho Young Peteri Line Ho Young Peteri ATFX
Joshua Gamble Joshua Gamble ActiveWin Marketing
19:30 - 23:00
TICKET REQUIRED

AffPapa iGaming Awards 2026

AffPapa’s 5th Annual iGaming Awards Ceremony, revealing this year’s winners at the iconic Real Casino de Madrid.

Attend
23:00 - 03:00

Celebrating the end of AffPapa Conference Madrid 2026 with Kryoman. The event will take place at Casino de Madrid, Salon Duque de Osuna, C. Alcalá 15, Madrid.

VENUE VENUE VENUE VENUE VENUE VENUE

The Venue

NOVOTEL MADRID CENTER

NOVOTEL MADRID CENTER

Located just a short walk from El Retiro Park and well connected to Madrid’s financial and cultural districts, Novotel Madrid Center offers the perfect setting for AffPapa Conference Madrid.

Designed with a modern aesthetic and inspired by Madrid’s vibrant energy, the venue combines style, comfort, and functionality, with spacious conference areas and dedicated networking spaces for productive meetings.

Whether you’re attending panel discussions, joining speed-dating sessions, or networking with industry leaders, Novotel Madrid Center offers a seamless conference experience – a hub where business, ideas, and connections come together in the heart of Madrid.

Address: Calle de O’Donnell, 53, Salamanca, 28009 Madrid, Spain

GET YOUR TICKETS GET YOUR TICKETS

GET YOUR TICKETS

AFFILIATE PASS
Free
AFFILIATE PASS
  • 1x Pass to Madrid Conference
  • Access to Speakers' Zone
  • Access to Exhibition Zone
  • Access to Speed-Dating Sessions
  • Access to all Networking Drinks
Free
SINGLE PASS
€ 390
SINGLE PASS
  • 1x Pass to Madrid Conference
  • Access to Speakers' Zone
  • Access to Exhibition Zone
  • Access to Speed-Dating Sessions
  • Access to all Networking Drinks
€ 390
VIP PASS
€ 1,490
VIP PASS
  • 1x Pass to Madrid Conference
  • Access to Speakers' Zone
  • Access to Exhibition Zone
  • Access to Speed-Dating Sessions
  • Access to all Networking Drinks
  • 3x Nights Accommodation
  • Invitation to Awards Ceremony Dinner
€ 1,490
OUR AMBASSADORS OUR AMBASSADORS OUR AMBASSADORS

OUR AMBASSADORS

Paul Puolakka
Paul Puolakka Mr. Gamble
Alex Bobes
Alex Bobes Extremoo
Havard Lehn
Havard Lehn Nordic.Partners
Martins Lasmanis
Martins Lasmanis Media 24
Gabriela Merino
Gabriela Merino LeoVegas Group
Catie Di Stefano
Catie Di Stefano Founder, Campaign Discovery System
Šimon Vincze
Šimon Vincze Casino Guru
Filippo Anzalone
Filippo Anzalone InteractiveAI
John Wright
John Wright StatsDrone
Viorel Stan
Viorel Stan GSH Online Media SRL
BRANDS ATTENDING BRANDS ATTENDING BRANDS ATTENDING

BRANDS ATTENDING

AffPapa Conference Madrid 2026 is for affiliates, operators, and B2B providers from around the globe.

Event highlights include speed-dating sessions, panel discussions, branded booths, and the prestigious AffPapa iGaming Awards ceremony. With over 1500 affiliates, operators, and B2B providers expected to attend, the AffPapa Conference will be a hub for discussions on traffic and business collaborations.

To register for our events as an affiliate, operator, or B2B provider, please complete the registration process on our website.

Affiliates will receive their tickets free of charge, but if you are a B2B provider or operator, you will need to purchase a ticket.

We offer several payment options: credit card, bank transfer, and cryptocurrency.

  • Credit Card: You can complete the payment process directly on our website.
  • Bank Transfer and Cryptocurrency: After registration, you will receive an email from our Head of Commercial, Yeva Avagyan, with payment details. If you do not receive this email, please contact us directly.

For sponsorship opportunities, please reach out to our Head of Commercial, Yeva Avagyan, at yeva[at]affpapa.com. She will provide further information and assist you with the process.

If you are unable to find your confirmation email, please reach out to our Commercial Manager, Mane Adamyan at mane[at]affpapa.com address. Provide her with the necessary details such as your name, the email address used for the registration, and any other relevant information to help us find your confirmation and ticket.

Please note that all tickets are non-refundable. Once purchased, they cannot be canceled or refunded.

No, purchasing an event ticket on-site is not possible. We recommend buying your ticket at least one day before the event to ensure availability.

If you’re interested in exhibiting or sponsoring, please feel free to reach out to our Head of Commercial, Yeva Avagyan through email at yeva[at]affpapa.com. She will provide you with all the detailed information and discuss the various possibilities for sponsoring or exhibiting your brand during our events.

The official hotel for AffPapa Conference Madrid is Novotel Madrid Center. If you need accommodation support, 3x nights are included with the VIP Pass. Alternatively, you can book your stay directly with the hotel.

 

A unique networking opportunity for affiliates, operators, and B2B providers to build meaningful connections. Speed-dating sessions will begin with quick rotations, allowing you to meet potential partners and explore collaboration opportunities in your dedicated networking area.

Free affiliate passes are available only for:

  • SEO / review website affiliates
  • Streamers
  • Social media affiliates
  • Influencers
Frequently Asked Questions

Frequently Asked Questions FAQ

any questions? any questions?

any questions?