Pablo Velasco Lomeli
Pablo Velasco Lomelí, a visionary executive and creative strategist whose career has shaped some of the most influential media, digital, and entertainment platforms across Mexico and Latin America.
In 2024, Pablo led the development of the digital sales and influencer strategy at Imagen , driving innovative initiatives that connect talent, content, and commercial impact.
From 2022 to 2024, he served as Artistic Director at ZAS Talents, where he oversaw the creation and production of special content for brands and top-tier creators, developed creative digital strategies, and directed some of LATAM’s leading digital talents. His role also included scouting and developing new talent, and fostering relationships with production companies, OTT platforms, broadcasters, and media partners to expand artistic careers.
Between 2018 and 2020, Pablo played a key role at Televisa, leading Programming and Special Content for Las Estrellas, C5, and C9. His responsibilities covered programming operations, collaboration across commercial and creative departments, and the production of major promotional campaigns.
From 2015 to 2018, he served as Director of Programming and Acquisitions for Televisa Deportes Network and Univision Deportes Network, overseeing programming for Mexico, the U.S., Latin America, and the Caribbean. He managed the acquisition of some of the world’s most important sporting events, including the 2018 FIFA World Cup in Russia, La Liga, the NBA, NFL, Liga MX and Liga MX Femenil, Formula 1, UFC, Red Bull events, the Mexican National Team, Copa América, Pan American Games, and more.
Between 2009 and 2014, Pablo was Brand Manager for several key Televisa networks, including Canal de las Estrellas, Gala TV, and Foro TV, leading rebrandings, programming strategies, commercial alignments, and international partnerships.
He began his career as a reporter at Televisa from 2002 to 2008, building from the ground up a comprehensive trajectory in media, content, talent, and creative strategy.
Today, with more than two decades of experience, Pablo Velasco Lomelí stands as a leading figure in content development, digital strategy, television programming, and artistic direction.
