Darina Nikolina

Darina is the Deputy Head of Affiliates at Rocks Partners, bringing over 6 years of experience in the iGaming industry.

She has built deep expertise across all major traffic sources, GEOs, and leading affiliate platforms, working closely with partners to scale performance, optimize acquisition strategies, and drive long-term value. Throughout her career, Darina has successfully managed and grown affiliate partnerships across Tier-1 and emerging markets, with a strong focus on sustainable growth, retention, and LTV.

At Rocks Partners, she plays a key role in developing and executing affiliate strategies, strengthening partner relationships, and identifying new growth opportunities across global markets. Her hands-on approach and strong understanding of both media buying and product dynamics allow her to bridge the gap between traffic and performance.

Darina is particularly passionate about building long-term partnerships, improving traffic quality, and helping affiliates scale efficiently in a highly competitive iGaming landscape.