Irina Veselkova

As a Head of Marketing Irina leads the global marketing function at Endorphina, a Prague-based international slot game provider — managing a full-stack cross-functional team.
Her track record is defined by measurable growth. In one year, she and her team doubled Endorphina’s LinkedIn audience and tripled engagement – while Instagram views and engagement grew 5× YoY. Direct traffic to the company’s B2B website climbed significantly, driven by a brand that people in iGaming now actively seek out
That brand momentum didn’t happen by accident. It came from rebuilding the marketing department with clear roles, shared KPIs, streamlined reporting, and a team culture where people feel genuine ownership over what they create. When the team goes bold, the industry takes notice-the Cockroaches campaign became one of the most talked-about activations in iGaming -a viral moment that put Endorphina’s brand on the map and proved that unexpected ideas, backed by the right team, can cut through even the noisiest of industries.