Lars Kollind

Lars Kollind is Business Development Director at VeliTech, where he leads global partnerships and commercial growth across the company’s iGaming ecosystem of products and solutions. In his role, he works closely with operators and strategic partners worldwide to expand content distribution and support market entry across both regulated and emerging markets.

The VeliTech ecosystem combines a core iGaming platform and sportsbook with proprietary game providers such as VeliPlay and Heaven of 7, alongside the VeliGames aggregation platform, enabling operators to access a diverse portfolio of casino content through a streamlined integration.

With more than two decades of experience in the iGaming industry, Lars has built a strong reputation for developing high-value partnerships and driving international growth. Prior to joining VeliTech, he held senior commercial roles at Relax Gaming, Swintt, iSoftBet, Playson, and Aspire Global.