Leonardo Muller

With over 11 years of experience in performance marketing, Leonardo Muller has led the development of high-conversion acquisition funnels that generate qualified player demand at scale, driving millions of dollars in GGR through media performance. As CMO of Betarco, he focuses on optimizing every stage of the player journey (from awareness to retention) through data intelligence and measurable ROI. Leonardo emphasizes that affiliates and their portfolio management are key strategic levers for sustainable worldwide growth, aligning marketing efficiency with long-term partnership value and operational scalability in the iGaming ecosystem.