Milan Novaković

Milan Novaković is the founder and CEO of HIREQUARTERS, an SEO and content agency that works only in iGaming. The agency exists to turn search visibility into revenue, and it judges its own work by rankings that hold and pages that convert, not by traffic charts.

For eight years, Milan has led a team of writers, editors and SEO specialists building compliance-aware content systems for competitive gambling markets, from information architecture and topical mapping through briefs, editing and QA to rank protection and refresh cycles. His clients include major affiliate groups, operators and platform providers across B2B and B2C iGaming. In 2026, he rebuilt the agency’s own site as a test bed, running the SEO and affiliate experiments he wouldn’t run on client budgets and using AI-driven operations to automate reporting, audits, and site maintenance.

HIREQUARTERS was named Best Upwork Agency in Serbia in 2020, shortlisted for Best Digital Agency at the iGB Affiliate Awards in 2020 and 2025, nominated for Best Marketing Agency at the SiGMA Affiliate Grand Slam in 2020 and 2022, and nominated for Client Satisfaction of the Year at the AffPapa Awards in 2026.