Milan Novaković

Milan Novaković is the Founder & CEO of HIREQUARTERS, an iGaming-first digital marketing agency built around one thing: turning SEO + content into measurable revenue, not “nice traffic charts.”

Over the past eight years, Milan has led his SEO and editorial teams delivering research-driven, compliance-aware content systems for competitive gambling markets, covering strategy (information architecture, topical authority, intent mapping), production (briefs, QA/editing, consistency), and performance (rank protection, refresh cycles, conversion alignment). His work spans both B2B and B2C iGaming, partnering with well-known affiliate groups, operators, and platform providers.

HIREQUARTERS was recognized by Upwork as Best Upwork Agency in Serbia (2020) and has been shortlisted at the iGB Affiliate Awards and nominated at SiGMA Affiliate Grand Slam — validation Milan treats as a baseline, not a finish line.

At AffPapa Conference Madrid 2026, Milan will join the panel “Beyond Keywords: The New Era of Search Strategy for iGaming Brands”, focusing on how brands win now: topic depth, freshness/QA, brand SERP control, and scalable multilingual execution — the stuff that actually moves market share.