Nataliia Lavruk

Nataliia Lavruk is the Head of Acquisition for Melbet, focusing her efforts on delivering high-quality worldwide traffic, with a strong emphasis on the LATAM region.

With over 7 years of in-depth experience in performance marketing within the iGaming vertical, she has gained solid expertise in working with developing markets such as SEA, MENA, CIS, LATAM, and Africa, which are undoubtedly the next major hubs for iGaming.

Having worked on the operator’s side, she has experience entering emerging markets from scratch.

Throughout her career, Nataliia has combined roles as an affiliate, brand manager, and Head of Acquisition, ensuring that brands are properly represented at both online and offline iGaming events across relevant markets.

Her local market knowledge has enabled her to identify key insights and propose effective strategies to create a more affiliate- and media buyer–friendly environment.

As a strong negotiator and dedicated iGaming professional, Nataliia has built a solid global network of contacts specializing in unregulated markets.

She is passionate about supporting her partners with market insights, identifying relevant traffic channels, and delivering high-quality traffic to brands while ensuring positive ROI.