Peter Freden

Peter Freden is a seasoned iGaming professional with more than a decade of experience across affiliate marketing, partnerships, CRM, and business development. Currently serving as Sales Director at Z-gaming, Peter has built a strong reputation within the industry through leadership roles at companies including Everlounge, Jackpotjoy Group, Ihre Consulting.

Peter’s journey into iGaming began during the poker boom of the early 2000s, inspired by the Chris Moneymaker era and the rapid rise of online poker. After spending several years pursuing poker professionally, he transitioned into the commercial side of the industry, where he discovered a passion for building partnerships, driving growth, and connecting brands with players worldwide.

Throughout his career, Peter has specialised in affiliate strategy, acquisition, and relationship management, leading teams and managing international partnerships across highly competitive gaming markets. His combination of hands-on poker experience and deep industry knowledge gives him a unique perspective on player behaviour, affiliate ecosystems, and the evolving future of online gaming.

Today, Peter continues to combine his professional expertise with his personal passion for poker, actively participating in live events while contributing to the ongoing growth and innovation of the global iGaming industry.